Whether you're seeking fresher under eye skin, a noticeable lift or perhaps something to address dry eyes, keep a look out for the latest transformative products and treatments...

For under eye rejuvenation

Move over Profhilo, the hottest injectable treatment right now is polynucleotides, and under eye rejuvenation is where the biostimulator comes into its own. According to Aesthetic Expert Dr Sophie Shotter, polynucleotide treatments offer a multifaceted approach to rejuvenating the eye area, addressing concerns such as dark circles, skin elasticity, under eye hollows, and hydration.

They effectively reduce pigmentation and discolouration, lightening dark circles by over 32 percent within just four weeks. Additionally, by promoting skin elasticity, they mitigate the appearance of fine lines, wrinkles, and crepiness, giving a more youthful look to the under eye area. While not a dermal filler, polynucleotides subtly lessen the appearance of under eye hollows by plumping and rejuvenating the skin.

If you’re interested in this transformative eye treatment, check out our Expert Finder for a highly qualified Aesthetics Expert near you. Polynucleotide brands to watch out for include Ameela (look out for our review coming soon), Rejuran Healer, Plenhyage and Nucleofill.

For lifting and contour

EyeLight, available exclusively at The Clinic by Dr Maryam Zamani, is a 2-step procedure fusing BroadBand Light (BBL) with periocular mesotherapy to gently lift while improving the texture and contour of the delicate eye area–the result is subtle yet visible.

It is said to work on a number of issues including photo damage, age spots, sun damage, dry eye syndrome, rosacea, dark circles, puffy eyelids, fine lines and wrinkles, broken veins and capillaries, blepharitis, and hyperpigmentation. Benefits include visibly brighter, firmer, and refreshed eyes with improved skin texture and elasticity.

For eye strain and dry eyes

Bob & Brad, a Minnesota-based brand founded by physical therapists with over 60 years of combined experience, has launched EyeOasis 2, a heated eye massager designed to provide relief for strained and tired eyes, along with tension headaches and migraines. The massager features a row of soft cushions which gently inflate to deliver a rolling massaging sensation – this compression technique aims to relieve dry and tired eyes while stimulating acupuncture points; this in turn enhances circulation to the eye and forehead area, and eases muscle tension.

The built-in heating pads range between 40℃-42℃, promoting blood flow in the ocular region, lubricating the eyes, and relieving soreness. In addition, built-in white noise relaxes while reducing anxiety and stress, helping you fall asleep faster.

For eye brightening

Clinically proven to help reduce visible dark circles and under eye puffiness, Revision Skincare C+ Brightening Eye Complex is a supercharged eye treatment with advanced MelaC+ Technology, featuring 10 per cent THD Ascorbate. With regular use you should benefit from brighter, depuffed and refreshed under eyes.

Annother innovative eye cream for dark circles is Meder Blepharo-Light Eye Cream which contains five science-based ingredients including brightening niacinamide, capillary-strengthening horse chestnut extract and caffeine derived from green coffee extract which activates circulation in the eye area. It also works on reducing under eye bags, puffiness, and ageing while restoring healthy radiance and eliminating signs of fatigue.

For fuller brows

Promote thicker and fluffier brows with Glow for It Brow Serum which claims to pump up brows in as little as 14 days–we've been putting it to the test and think we can see a slight difference. The vegan and hormone free brow serum includes pumpkin seed extract, which targets the brow hairs in the growth stage of their lifecycle, helping them to grow longer and helping prevent any fall out. Additional natural ingredients include panax ginseng and swertia Japonica extract, to help with healthy brow growth and help prevent brow hair from thinning.