This year, the beauty and cosmetic treatment arena is likely to see some major developments, with around 6 million* people in Britain now reporting that they are interested in undergoing treatments.
With this in mind, Cosmetic Surgeon and CMO of Uvence Dr Olivier Amar, shares his top predictions for the cosmetic procedures and trends of 2021.
'Zoom Boom' 2.0London’s The Cadogan Clinic reported a 100 per cent increase in treatments in August last year vs. 2019. As Britain came out of lockdown, we saw a huge increase in demand from patients who had missed their appointments, but also many first-time patients looking to undergo cosmetic treatments. With parts of Britain in a Tier 4 lockdown this New Year – a time when millions of Brits commit to improving their appearance and wellbeing – we are likely to see another huge increase in demand for cosmetic treatments across the board in early 2021.
Hyper-personalisation and more tweakmentsAs the variety of cosmetic treatments on offer increases, so too does our knowledge about how these treatments can affect people in different ways. During the first nationwide lockdown, surgeons, practitioners and cosmetic treatment companies had time to focus their efforts and resources on research and development, enhancing their capabilities and bringing innovative treatments to the table. The cosmetic treatment industry has also observed the success of cosmetics and skincare brands that have made efforts to offer more diversity in the range of products they offer, meaning that their products can be used and enjoyed by people of all different shapes, sizes and backgrounds. With this in mind, I believe we will see more cosmetic treatment companies offering hyper-personalised products, which cater specifically to the individual needs of each client. This also means an increased emphasis on tweakments, as surgeons are able to administer minimally invasive and precise procedures to offer clients a more subtle and refined adjustment.
The rise of regenerative treatmentsWe are now seeing regenerative medicine become a staple in the luxury beauty market – it is no longer exclusive to the realms of science fiction. These ‘bio-hacks’ will become mainstream within the next few years, and some companies are already starting to offer these treatments in an on-demand format. Regenerative treatments such as Platelet-Rich Plasma (PRP) and ADSC (Adipose-Derived Stem Cells) simply harvest the rejuvenating properties hidden within our own cells, and re-inject them to boost recovery, repair cells and rejuvenate our skin. Uvence is one example of a regenerative treatment, which preserves one's own ‘super enriched tissue’ for up to five years, and offers the regenerative benefits of the patient’s own tissue in the form of a ‘biofiller’. In my opinion, 2021 will be the first year that we start to see these bio-hacking, regenerative treatments become more mainstream and more readily available, at more accessible price points.
The versatility of fat transfer proceduresThe attitude that fat is a demon to our diets, lifestyles and outward appearances is slowly starting to fade. Many cosmetic professionals are now coming to understand the power of fat, as our fat tissue contains incredible regenerative properties. Treatments such as nano-fat grafting for example are gaining popularity, as surgeons and cosmetic doctors are discovering that these minimally invasive treatments provide a versatile and effective alternative to traditional fillers. As this trend continues to develop, I think we will see more people undergoing liposuction in order to capitalise on the benefits that their own fat can provide.
*Independent research by Uvence, which was carried out across a nationally representative body of over 2000 respondents, weighted according to age, gender, region, ethnicity and social class according to the regulations of the British Polling Council