With millions of searches being made for various procedures, the study highlights the top-searched surgeries in key global markets:

United Kingdom

The UK leads with 15,000 monthly searches for chin augmentation (Mentoplasty), showcasing a growing interest in facial contouring and the desire for a defined jawline.

United States

Cheek augmentation tops the list in the US, with 60,000 monthly searches, reflecting a nationwide interest in enhancing facial volume and achieving youthful, fuller cheeks.

France

In France, Blepharoplasty (eyelid surgery) is the most searched procedure, generating 800 monthly searches as people look for ways to reduce signs of ageing around the eyes.

Spain

Liposuction is the most sought-after procedure in Spain, with 600 monthly searches, as individuals prioritise body contouring and fat removal for a slimmer figure.

Italy

Italians show a preference for laser hair removal, with 800 monthly searches, reflecting the demand for long-lasting solutions to unwanted hair.

Brazil

Buttock augmentation is the most popular cosmetic surgery in Brazil, amassing 50,000 monthly searches, driven by the country's well-known emphasis on body enhancements.

South Korea

Known for its beauty innovations, South Korea’s top-searched procedure is double eyelid surgery, with 40,000 monthly searches, emphasising the country’s pursuit of an ideal aesthetic.

Australia

Australians are searching for microneedling more than any other procedure, with 40,000 monthly searches, reflecting a desire for non-invasive skin rejuvenation treatments.

Trends in cosmetic surgery across the world

While the demand for traditional surgeries like rhinoplasty, liposuction, and facelifts remains strong, the global beauty industry is experiencing a significant rise in non-invasive procedures. Laser hair removal, microneedling and dermal fillers are seeing higher search volumes as people seek less invasive ways to enhance their appearance without going under the knife.

Cultural preferences in cosmetic enhancements

The findings reveal a variety of beauty preferences across cultures. Countries in the West, such as the United States and the United Kingdom, are focusing on facial augmentation, while Asian nations like South Korea prioritise procedures like eyelid surgery. Meanwhile, Brazil leads the way in body contouring procedures, particularly buttock augmentation.

Dr. Kate Jameson, Medical Director at Youth Lab Australia, comments: "In Australia, we’re seeing a significant shift towards non-invasive treatments like microneedling, which has seen a surge in search volume. People are looking for ways to achieve effective skin rejuvenation without the recovery time associated with surgery.

"This trend aligns with what we’re seeing in the UK as well, where chin augmentation and facial contouring are leading the search results. Both markets are focusing on long-term skin health and subtle, natural-looking enhancements, which is reflective of a global movement towards less invasive but highly effective cosmetic treatments."