Beauty trends come and go, but the following five are well worth getting to know in 2025. From high-tech actives to personalisation 2.0, these big in beauty and skincare predictions are set to transform your appearance (and your outlook) for the better.
 

Regenerative dermatology

In the same way that regenerative medicine focuses on speeding up and optimising the body’s natural healing process, so too does regenerative dermatology. Promoting skin healing, rejuvenation and repair, treatments and products work to stimulate the skin’s natural regenerative processes to address a range of concerns—think sagging, scarring, hyperpigmentation, lines and wrinkles —as well as various skin conditions like acne, rosacea and psoriasis.

We’re set to see a rise in skincare packed with biohacking stem cells, growth factors and peptides, as well as increased popularity in treatments like PRP, PRF, polynucleotides, exosomes and the new kid on the block, biosomes. The 2.0 version of an exosome, biosomes are synthetic particles created using biomimetic technology. They replicate the functions of natural exosomes, but unlike their natural big sister, they offer a more consistent level of efficacy when it comes to delivering regenerative signals to the skin for targeted rejuvenation.

Toxin-mimicking skincare

‘Botox in a bottle’ skincare buys have had social media abuzz, as they promise to smooth out lines and wrinkles akin to a dose of botulinum toxin, but all without a needle in sight. No serum or cream can freeze your facial muscles the way muscle relaxing injections can, but there’s some impressive science that proves that chemical messengers dubbed ‘neuropeptides,’ can temporarily block the release of neurotransmitters that cause muscles to contract.

Found in the Skinceuticals P-Tiox Serum, and Meder Myo-Fix Active Care Cream, these clever amino acids help reduce the appearance of wrinkles and expression lines.

Personalised beauty buys

The rise of personalised products is one of the most significant trends in the beauty industry in recent years. Driven by advancements in technology, data collection, and a growing consumer desire for tailored skincare and cosmetics, this shift represents a move away from one-size-fits-all solutions to more individualised, targeted products that address your specific needs.

Through tools like quizzes, smartphone apps, and even DNA testing, companies and brands like La Roche Posay and Dermalogica to name a few, can analyse your skin profile and recommend formulas suited to your skin type, age, lifestyle, and even geographic location. But it doesn’t stop there: personalisation has gone one step further in recent years with brands like Klira, Skin + Me, Hair + Me, and Dermatica offering tailor-made formulas that include prescription grade actives— without the price tag of a private prescription.

Sleepmaxxing

Sleepmaxxing refers to the practice of optimising sleep to its fullest potential, with a focus on both increasing the amount of sleep and improving its quality. This approach often involves a combination of strategies, routines, and sometimes specialised gadgets aimed at enhancing the depth, duration, and overall restfulness of sleep. The goal is to achieve more restorative and uninterrupted rest, which can have positive effects on your physical and mental well-being.

Another major benefit of sleepmaxxing is the impact it can have on your skin, as quality sleep plays a crucial role in maintaining a healthy, radiant complexion. While sleeping, your body enters its most restorative phase, where skin cells repair and regenerate. This means that better quality sleep can help slow down collagen loss, reduce inflammation, improve hydration, banish dark circles, reduce breakouts and more.

3d face scanning

Thanks to social media and Zoom meetings, we are all so much more used to looking at ourselves on screen. But all this screen time and comparison culture has led many to have a somewhat warped idea of how they look. It may surprise you to discover that you don’t actually know what you ‘really’ look like, as when you see your reflection in the mirror or in a photo, you’re looking at a two-dimensional version of yourself—in person, everyone else sees you in 3D.

Cue the rise of facial scanners like the AURA face scanner, which scans your face and assesses everything from wrinkles and volume to structure and proportions, allowing you to truly understand what you look like, and what you might want to address (not what your insecurities make you believe you should address), through to the right skincare buys. Experts agree that facial analysis tools like these will dominate 2025 as there is a greater need for people—from teenagers upwards—to get a better understanding of how they look and the true condition of their skin. Chances are that things are really not as ‘bad’ as you think.